Cashback & Shopping Guide

China's #1 Shopping Guide Platform

Fanli reaches 270M users globally and over 30M monthly active users — enabling enterprise brands to engage affluent Chinese consumers through a fully controlled, mobile-first performance ecosystem.

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Total Users
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Monthly Active Users
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Purchase Prediction
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Repurchase Rate
Overview

Overview

Core enterprise solution, targeting China and 10M+ Chinese expats abroad

3.2m NA
2.3m EU
1.9m UK
1.6m APAC
1m ROW

Mobile-first app with owned audience and full funnel reach

  • 100K KOL and influencers to drive awareness and inspiration
  • 2K WeChat communities to showcase products and build trust
  • Flash sales and discounts for conversion with exclusivity and urgency
  • Cashback rewards to incentivize loyalty and boost LTV

Leverages BI + AI to create highly personalized journeys

  • Astounding purchase prediction accuracies of up to 95%
  • High customer repeat purchase frequency: 36% repurchase rate, 21 app purchases per year
  • Average boost in campaign AOV of 12%
Differentiators

Differentiators

Fanli combines scale, prediction accuracy, owned funnel touchpoints, and performance-aligned cashback economics into one mobile-first growth ecosystem.

270M
Total users
30M+
Monthly active users
95%
Purchase prediction accuracy
36%
Repurchase rate
12%+
AOV uplift
Funnel
Controlled full funnel attribution
70/30
Commission split

Owned Activation Touchpoints

Owned app, web, content, messaging, and community touchpoints that turn shopper intent into measurable sales.

Fanli app main page and banner

Fanli App

Main page & banner

Fanli website main page and banner

Fanli Website

Main page & banner

Exclusive landing page

Exclusive Landing Page

Dedicated campaign page

UGC creation page

UGC Creation

Reviews & testimonials

SMS notification

SMS

Targeted notification

Push notification

Push

App notification

WeChat groups

WeChat Groups

Community conversion

Case Studies

Proven Results

Fanli turns owned media exposure, targeted messaging, and cashback incentives into measurable sales outcomes for global brands.

Travel & Aviation

Etihad Airways

Drove direct bookings on Etihad's website while reducing reliance on OTAs and third-party commission costs.

Homepage FeatureDedicated Landing PageSMSApp Notifications
$100KGMV per day
4xGMV increase
Luxury Retail

Swarovski

Increased online sales in China and globally by activating Fanli's expansive shopper base and owned app media.

Homepage FeatureDedicated Landing PageChina Website LaunchApp Notifications
20CN orders / day
100Global orders / day
$10K+Daily GMV
Audience Reach

Fanli: Reach Millions of Affluent Shoppers in China & Abroad

Fanli connects enterprise brands with global Chinese shoppers through a large owned app audience, overseas Chinese communities, and high-intent cashback behavior.

Target Global Chinese Users

Expat Chinese Users Reach

+10m
32%US + CA
23%EU
19%UK
16%APAC
10%ROW

Largest Shopping Guide Platform Globally

#1 in Android App Store

36%Repurchase rate / 21 avg orders per year
70-90%Cashback to users, highest paid cashback in China
73.5%Middle and upper class affluent audience

Target Global Chinese Users

Total Chinese Audience Reach

+270m
Engaged Fanli
Mobile App Shoppers
Customer Journey

Fanli: Reach Shoppers Across the Full Customer Journey

Fanli combines social proof, first-party customer data, personalized activation, and cashback incentives to move shoppers from awareness to loyalty.

Social Media + UGC

Fanli's UGC showcases authentic product reviews, deals, and testimonials across vertically organized WeChat communities.

2,000+WeChat community channels
  • Brands can offer additional rewards to enable UGC creation.
  • 80% of UGC creators are age 23-40, spanning Gen Z to millennials.
  • KOL and KOC reviews build trust, spark consideration, and drive quality brand traffic.
Data CollectionBig Data AnalyticsPersonalized PushContent Generation

Leverages BI & AI to analyze customer data and deliver hyper-personalized experiences.

95%Prediction accuracy
+12%Average order value
36%Repurchase rate

Deal + Cashback

Fanli delivers real cashback on eligible purchases from thousands of brand partners, rewarding loyalty and boosting LTV.

70-90%Commission passed to customers
  • Algorithms maximize high-converting cashbacks.
  • Targeted app push notification and SMS notification.
  • 150+ WeChat cashback groups support supplemental app exposure packages.

Get in Touch

Interested in partnering with Fanli? Connect with us to explore how we can help your brand reach affluent Chinese consumers worldwide.

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